AS Coursework guidance
The advice below is for the WJEC MS2 coursework unit.
Pre-production (20%)
- The brief - ‘I was asked to produce 3 print advertisements for a charity/government campaign.’
- Research section - Annotated adverts, target audience identified, highlighted research from Internet/books/magazines.
- Development of ideas - Rough drawings of logo and adverts, slogan ideas.
Production (40%)
- Final version of logo and slogan
- Final versions of your 3 adverts (label which medium and publication they will appear as and in, e.g. magazine/FHM)
Report (40%)
The pre-production and production must be accompanied by a report of 1200 - 1600 words. This report must be completed individually and will include:
- a discussion of the most significant research findings which informed the pre-production
- a brief justification of the target audience for the production
- an evaluation of the production which highlights its strengths and weaknesses through, for example, a comparison with existing media products.
